Advertising & Content Policy

Platform: Screenify  •  Version: [1.1]  •  Effective: 01/04/2026

This Policy governs everything displayed on hospital screens through Screenify, operated by Caresoft Systems Private Limited. It binds advertisers, agencies, resellers and hospitals, and forms part of the Terms of Use and Advertiser Terms.

1. Who this applies to

Everyone who puts content on a Screenify screen: advertisers, their agencies, resellers and media partners, and hospitals publishing their own notices, education or promotional material. Where an agency books on behalf of a client, both are responsible for compliance.

2. Zones and separation

• Advertising appears only in a designated advertising zone, visually distinct from queue information, clinical information and hospital notices.
• Advertising must not imitate the styling of the hospital's own content, the queue display, or a clinical notice.
• Advertising must be recognisable as advertising to an ordinary viewer without effort. Content that reads as hospital guidance but is in fact promotional is prohibited outright.
• The hospital sets what proportion of screen time is available for advertising and which zones carry it.

3. The law that governs healthcare advertising in India

Advertisers should understand that this is not a matter of platform preference. Several of these are criminal statutes.

4. Absolutely prohibited

These are never accepted, in any zone, at any hospital, at any price.

5. Restricted — conditions apply

6. Health and medical claims

• No claim of cure, guaranteed outcome, or "100% results".
• No claim that a product treats or prevents any condition listed in the Schedule to the Drugs and Magic Remedies Act.
• No comparative claim against a named treatment or hospital without substantiation held and produced on request.
• No testimonial presenting an individual outcome as typical.
• No use of a doctor, nurse or clinician — real or portrayed — to endorse a product in a way implying clinical recommendation.
• No imagery suggesting the hospital, its doctors or its staff endorse the product.
• No exploitation of fear: content implying that not buying will lead to illness, deterioration or death.
• Substantiation for any factual claim must be held by the advertiser and produced within [3] working days of request.

7. Generally acceptable categories

Subject to the creative standards in §8, these are ordinarily accepted:

• The host hospital's own services, departments, camps and health programmes
• General consumer goods and services with no health claim
• Local businesses — food, retail, transport, hospitality
• Personal care and hygiene products within their approved claims
• Telecom, utilities and everyday services
• Public health messaging from government or recognised bodies
• Educational institutions
• Automotive, real estate and general retail

Acceptable category does not mean automatic approval. Every creative is reviewed on its own terms.

8. Creative standards

• No exploitation of vulnerability. No content that trades on fear of illness, financial distress arising from treatment costs, or grief.
• No urgency pressure — countdowns, "last chance", "only today" — particularly on financial products.
• Legible. Text must be readable at a normal viewing distance. Disclaimers and mandatory warnings must be legible at the same distance as the claim they qualify, not reduced to unreadable footnotes.
• Silent by default. Screens in clinical and waiting areas run without audio unless the hospital expressly enables it. Creative must communicate without sound.
• No distressing imagery — injury, blood, surgical footage, disease imagery, or anything a child in a waiting room should not see.
• Respect the setting. No content that is loud, jarring, sexually suggestive, or that mocks illness, disability, ageing or body type.
• Advertiser identifiable. The advertiser must be clearly identified. No anonymous or misleadingly attributed content.
• No calls to action requiring a phone during a consultation — QR codes and web addresses are fine; instructions to "call now" in a clinical area are not.

9. Technical and safety requirements

Content not meeting the specification may be rejected or may display incorrectly. We do not re-author creative to make it compliant.

10. Hospital and educational content

• Health education content is general awareness information, not medical advice, and must be labelled or written so a viewer does not mistake it for individual guidance.
• The hospital is responsible for the clinical accuracy of educational content it publishes or approves, and should have it reviewed by an appropriate clinician.
• Hospital promotional content is subject to medical council rules on advertising by practitioners, and to the same claim standards in §6.
• Educational content must not be sponsored in a way that makes it promotional without disclosure. Sponsored health content must be labelled as sponsored.
• Where Caresoft supplies a content library, it is offered as a convenience without warranty as to clinical accuracy or currency, and remains subject to hospital approval.

11. No targeting on patient information

• Advertisers receive proof of play — what ran on which screen and when. They receive no audience data, because none exists.
• Impression and footfall figures, where quoted, are estimates derived from the hospital's own footfall data. They are not measurements. See Disclaimer §7.
• Screen-level scheduling by location (entrance, outpatient lobby, pharmacy) is permitted. Scheduling designed to reach patients of a particular condition is not.

12. Review and approval

• Approval is recorded with the approving user and timestamp at both stages.
• Approval is not legal clearance and does not transfer responsibility for the content away from the advertiser.
• Approval may be withdrawn at any time if new information emerges, a complaint is upheld, or a regulator raises a concern.
• Re-submission after rejection requires the identified issue to be fixed; repeatedly submitting the same rejected creative is grounds for suspension.

13. The hospital's veto

Advertisers should understand this before booking: hospital approval is not a formality, and a campaign accepted at one hospital may be refused at another.

14. Complaints

• Anyone — a patient, a visitor, a member of staff, a competitor, a regulator — may complain about content at [email protected] or through the hospital.
• Complaints are acknowledged within [24] hours.
• Where a complaint alleges an unlawful claim, a prohibited category, or content causing distress, we may suspend the content immediately, before investigating. Removal is not an admission.
• We investigate within [5] working days and inform the complainant, the advertiser and the hospital of the outcome.
• Complaints under the Information Technology Act, 2000 go to our Grievance Officer and are actioned within the timelines prescribed by law.

15. Enforcement

Costs we incur as a result of a breach — regulatory penalties, removal, legal costs, hospital compensation — are recoverable from the advertiser under the Advertiser Terms.

16. Changes

We may update this Policy as law, regulatory guidance and hospital requirements evolve. Material changes take effect [15] days after notice, or immediately where required by law or by a regulator. Live campaigns must be brought into compliance within that period or will be paused.

This Policy is not exhaustive. Content not listed may still be refused if it is unlawful, misleading, or inappropriate for a hospital setting.

17. Contact

Content submissions and queries: [email protected]
Complaints about displayed content: [email protected] — acknowledged within 24 hours
Grievance Officer: Rajeev Pillai, [email protected] — acknowledgement within 24 hours, resolution within 15 days
Caresoft Systems Private Limited, 311, Mahesh Industrial Estate , Silver Park, Mira Road East , Thane -401107, CIN [U72900MH2022PTC387875]